Ira Teich, PhD
Assistant Professor, Business, Management and Marketing, LCM Entrepreneurial Contest Director
Dr. Teich earned NYU’s distinguished Lomax Award for best doctoral dissertation. He has successful experience in consulting, sales management, field sales, and teaching at the college level. Additional areas of commercial expertise include: new product development and market introduction; setting pricing and merchandising policies; trade show planning and coordination; strategic and tactical planning; and marketing research. He has over twenty-five years teaching experience at some of the leading Metro NY colleges and universities. Dr. Teich has published and presented numerous papers at many domestic and international conferences. His current research interests include: Factors Impacting Brand Loyalty, Consumer Decision Making and Motivation, Donating to Non-Profit Organizations, Creating Customer Profiles, Improving Direct Mail Response Rates, Impact of Promotional Messages on Behavior, Improving Field Sales Force Effectiveness, and Integrating Technology to Improve Product Development. He is a full time faculty member at Touro College. He is a published author and photographer.
Ph. D. Degree, New York University; Business Education Program; Department of Administration, Leadership, and Technology; The Steinhardt School of Education. Dissertation Title: A Marketing Perspective of Donation Attitudes and Intentions: An Analysis of Selected Factors Which May Impact Alumni Contributions
Defense Date: May 23, 2001
Degree Conferred: September 24, 2001
M.B.A. Degree, Long Island University, Roth Business School, 1973
B.S. Degree, Long Island University, C.W. Post Center, 1972
A.A.S. Degree, Nassau Community College, 1970
Area(s) of Expertise
Consulting, sales management, field sales, new product development and market introduction; setting pricing and merchandising policies; trade show planning and coordination; strategic and tactical planning; and marketing research.
Factors Impacting Brand Loyalty, Consumer Decision Making and Motivation, Donating to Non-Profit Organizations, Creating Customer Profiles, Improving Direct Mail Response Rates, Impact of Promotional Messages on Behavior, Improving Field Sales Force Effectiveness, and Integrating Technology to Improve Product Development.
Academic and Professional Honors
2001 Paul S. Lomax Doctoral Award
City College of New York (Baruch): Graduate Department of Marketing
City College of New York (Brooklyn College): Department of Economics
Hofstra University: Zarb School of Business: Department of Marketing and International Business
Long Island University: Department of Marketing
Nassau Community College: Department of Accounting and Law
New York Institute of Technology: School of Management
St. John’s University: School of Professional Studies: Communication Arts Department and Accounting and Economics Department
State University of New York (Old Westbury): Department of Business
Touro College: School of Management
Yeshiva University: Sy Syms School of Business: Department of Management and Marketing
Managing Partner and Marketing Consultant
Salesman, Olympus Camera Corporation
Special Markets Sales Manager, Pentax Corporation
Salesman, Pentax Corporation
Salesman, Honeywell Corporation
National Sales Manager, Consumer Products Division, Schneider Corporation of America
Assistant Regional Sales Manager, Canon, U.S.A.
Regular Courses Taught
Introduction to Marketing
Business to Business Marketing
Advertising and Promotion Management
Small Business Management
Clark, Sylvia D., Teich, Ira, and Latshaw, Craig A. (2012). Consumer Behavior Related to College Charitable Giving: The Current Challenging Climate. Global Business Research
Bellman, Lawrence M. , Teich, Ira, and Clark, Sylvia D. Fashion Accessory Buying Intentions among Female Millennials. Review of Business 2009.
Palumbo, Fred and Teich, Ira (2004). Market Segmentation on the Basis of Acculturation. Marketing Intelligence & Planning volume 4, issue 22, 2004.
Teich, Ira and Ornstein, Moshe (2004). Improving the Learning Experience: A Lesson for Improving Education Professionals’ Communication Styles. The State of Things, volume 1, 2004.
Moskowitz, Howard R., Ashman, Hollis, Teich, Ira (2004). Migrating Consumer Research to Public Policy: Beyond Attitudinal Surveys to Conjoint Measurement for Sensitive Social and Personal Issues. ESOMAR Journal of Marketing Research and Public Policy.
Bellman, Larry and Teich, Ira (2000). Using Personality Traits to Predict Communication Technology Use in the Home. International Conference of the American Society of Business and Behavioral Sciences.
Teich, Ira (1989). Universal Product Codes: An Adjunct to Traditional Sales force Controls. Marketing Intelligence and Planning in Action.
Interests/Hobbies/Life Outside of Work
Photography, viniculture, classic automobiles, WW2 aircraft