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Ira Teich, PhD

Assistant Professor, Business, Management and Marketing, LCM Entrepreneurial Contest Director

  • Campus:
    Lander College for Men, Lander College of Arts & Sciences
  • Phone:
    718-820-4864
  • Email:
    ira.teich@touro.edu

Dr. Teich earned NYU’s distinguished Lomax Award for best doctoral dissertation.  He has successful experience in consulting, sales management, field sales, and teaching at the college level.  Additional areas of commercial expertise include: new product development and market introduction; setting pricing and merchandising policies; trade show planning and coordination; strategic and tactical planning; and marketing research.  He has over twenty-five years teaching experience at some of the leading Metro NY colleges and universities.  Dr. Teich has published and presented numerous papers at many domestic and international conferences.  His current research interests include: Factors Impacting Brand Loyalty, Consumer Decision Making and Motivation, Donating to Non-Profit Organizations, Creating Customer Profiles, Improving Direct Mail Response Rates, Impact of Promotional Messages on Behavior, Improving Field Sales Force Effectiveness, and Integrating Technology to Improve Product Development.  He is a full time faculty member at Touro College.  He is a published author and photographer.

Education

Ph. D. Degree, New York University; Business Education Program; Department of Administration, Leadership, and Technology; The Steinhardt School of Education. Dissertation Title: A Marketing Perspective of Donation Attitudes and Intentions: An Analysis of Selected Factors Which May Impact Alumni Contributions
Defense Date: May 23, 2001
Degree Conferred: September 24, 2001

M.B.A. Degree, Long Island University, Roth Business School, 1973

B.S. Degree, Long Island University, C.W. Post Center, 1972

A.A.S. Degree, Nassau Community College, 1970

 

Area(s) of Expertise

Consulting, sales management, field sales, new product development and market introduction; setting pricing and merchandising policies; trade show planning and coordination; strategic and tactical planning; and marketing research.

Research

Factors Impacting Brand Loyalty, Consumer Decision Making and Motivation, Donating to Non-Profit Organizations, Creating Customer Profiles, Improving Direct Mail Response Rates, Impact of Promotional Messages on Behavior, Improving Field Sales Force Effectiveness, and Integrating Technology to Improve Product Development. 

Academic and Professional Honors

2001 Paul S. Lomax Doctoral Award

Professional Service

Academic Positions:

City College of New York (Baruch): Graduate Department of Marketing

City College of New York (Brooklyn College): Department of Economics

Hofstra University: Zarb School of Business: Department of Marketing and International Business

Long Island University: Department of Marketing

Nassau Community College: Department of Accounting and Law

New York Institute of Technology: School of Management

St. John’s University: School of Professional Studies: Communication Arts Department and Accounting and Economics Department

State University of New York (Old Westbury): Department of Business

Touro College: School of Management

Yeshiva University: Sy Syms School of Business: Department of Management and Marketing

 

Industrial Positions:

Managing Partner and Marketing Consultant

Salesman, Olympus Camera Corporation

Special Markets Sales Manager, Pentax Corporation

Salesman, Pentax Corporation

Salesman, Honeywell Corporation

National Sales Manager, Consumer Products Division, Schneider Corporation of America

Assistant Regional Sales Manager, Canon, U.S.A.

Regular Courses Taught

Introduction to Marketing

Consumer Behavior

Retailing Management

Sales Management

Business to Business Marketing

Marketing Research

Advertising and Promotion Management

Direct Marketing

Marketing Management

Small Business Management

Organizational Behavior

Business Policy

 

Publications

Refereed Journals

Clark, Sylvia D., Teich, Ira, and Latshaw, Craig A. (2012). Consumer Behavior Related to College Charitable Giving: The Current Challenging Climate.  Global Business Research

Bellman, Lawrence M. , Teich, Ira, and Clark, Sylvia D. Fashion Accessory Buying Intentions among Female Millennials. Review of Business 2009.

Palumbo, Fred and Teich, Ira (2004).  Market Segmentation on the Basis of Acculturation.  Marketing Intelligence & Planning volume 4, issue 22, 2004.

Teich, Ira and Ornstein, Moshe (2004). Improving the Learning Experience: A Lesson for Improving Education Professionals’ Communication Styles.  The State of Things, volume 1, 2004.

Moskowitz, Howard R., Ashman, Hollis, Teich, Ira (2004). Migrating Consumer Research to Public Policy: Beyond Attitudinal Surveys to Conjoint Measurement for Sensitive Social and Personal Issues.  ESOMAR Journal of Marketing Research and Public Policy.

Bellman, Larry and Teich, Ira (2000).  Using Personality Traits to Predict Communication Technology Use in the Home.  International Conference of the American Society of Business and Behavioral Sciences.

Teich, Ira (1989).  Universal Product Codes: An Adjunct to Traditional Sales force Controls. Marketing Intelligence and Planning in Action.

 

Interests/Hobbies/Life Outside of Work

Photography, viniculture, classic automobiles, WW2 aircraft