Marketing (for non-business majors)

Required for Minor (12 credits)

• EBKN 101 - Principles of Marketing - 3 credits
• EBKN 201 - Consumer Behavior - 3 credits
• EBKN 204 - Marketing Management - 3 credits
  Choose one of the following:
• EBEN 101 - Principles of Macroeconomics - 3 credits
• EBEN 102 - Principles of Microeconomics - 3 credits
• EBMN 101 - Principles of Management - 3 credits

Two electives from the following: (6 credits)

• EBKN 202 - Marketing Research - 3 credits
• EBKN 207 - Social Media Marketing - 3 credits
• EBKN 310 - Retail Management & Merchandising - 3 credits
• EBKN 315 - Advertising Marketing Management - 3 credits
• EBKN 330 - Sales Force Management & Personal Selling - 3 credits
• EBKN 340 - International Marketing Management - 3 credits
• EBKN 405 - Strategic Marketing Management - 3 credits
• Any Approved EBKN Course

Total Credits in Program 18

• Not open to students who major in any of the business related disciplines.
• At least four of the six courses for the minor must be taken at Touro University.
• Course for the minor may not be double counted or used to satisfy other requirements except for Economics  (EBEN 101 or EBEN 102) which may be used to help satisfy the LAS Core.